Web marketing, promotions, e-mail marketing, online advertising, and search engine optimization.
Pay Per Click
Things to consider:
Analyze effectiveness of Internet marketing programs and develop new and improved programs based on findings and best known methods.
Create a marketing calendar on a monthly basis and coordinate the development of creative assets and content.
Contribute to the development of the annual marketing plans reviewing past marketing initiatives and developing new initiatives.
Optimize and improve global organic search response for various Websites
Make HTML code recommendations
Monitor changing algorithms for major search engines
Make recommendation to improve content and link relevancy
Manage all Search Engine Optimization activities and directory listings
Manage Pay Per Click (PPC) vendors and programs
Research and report on site-specific and general search engine metrics
Analyze and report on competitor Internet marketing strategies
Monitor performance for specific marketing and keyword campaignss
Research and propose link popularity and banner placement opportunities
Manage banner placement activities
Manage existing domain registries and new domain acquisitions
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