CPC, CPA (CPL)
Cost per Click (CPC) model is used to buy media according to the number of clicks on the creativity ads. It is not important number of an ad impressions but number of clicks. Cost per Action / Cost per lead (CPA/CPL) is a model to buy media according to users action. (registration, order, buy) and it's not important number of an ad impressions.
Common advertising place buy model. Client order number of ad impressions for the campaigns
Click Rate, Click Trough Rate
A click rate is a rate between number of clicks and advertising impressions. Click rate (in %) = numbers of clicks / number of impressions * 100. A click rate is one of the parameters of the campaign results. Click trough rate is a rate between number of visits on the web page and number of the ad impressions..
Effective Conversion Rate (ECR) is a rate between number of actions (registration on the web pages, order, on-line buy) and advertising ad impressions. Visitors Conversion Rate (VCR) ia a rate between number of users who did the required action and also clicked on a advertising format.
Cosmic cursor / Cosmic Ad: Ad format is sticked to mouse cursor. It is not possible to click on ad - has branding effect. Technical specification: format max 100x80 type gif size 5 KB
Direct mail :
Direct mail, E-zine: Advertising PR information inserted into opt-in emails or newsletters. Text or graphical format can be inserted. Technical specification: type text, html, gif
direct email marketing
direct mail marketing
direct marketing association
E-mail footer : Advertising text is inserted into end of the email send from free email service. Technical specification: format around 140 chars type text or hypertext
email marketing services
Model of on-line media buy for specific period of time. Customers pay for specific period the advertising is "on air". This method is mostly used for sponsoring or partnership campaigns
Frequency allows to limit number of an ad impressions for one user. In ad format limitation generally rise Click Rate of the campaign. Sequence allows to show ad formats to one user in defined sequence. User see higher number of ad formats in defined sequence
It is a number of requests and object send from a server. (text, picture, sound, video,…) All requests of a user are counted in total without separation, no matter if hits have been made by one user or a group of users.
HTML (HyperText Markup Language) is a basic language used in Internet network. HTML documents (www pages) are text files with text and html language symbols .
One impression = one delivery of an advertising banner. Number of impressions means number of advertising displayed.
integrated marketing communication
internet marketing consultant
internet marketing consulting
internet marketing online
internet marketing services
internet marketing strategy
Interstitial - Before loading of the media web page ad page is inserted for several seconds. Technical specification: format full screen, type html
Ilayer : Ad format splash over the web page and then is "packed" into smaller ad format. Ad splash again after mouse over smaller ad format. Technical specification: type flash, gif, rich media
Microsite : Microsite is a html site which is used in case www sites of the client does not exists .
on line marketing
Online media is a name for www sites or servers, which content is available for www browsers. Internet sites are generally written in html format and are viewable only through internet browser
Out of box : Ad format flow over the web page. .Number of impressions is limited. Technical specification: type flash, gif, rich media size 5 KB
Pay Per Click
Page view is a number of the displayed www pages for one or all internet users.
PR article : Ad text is inserted as a common article. Technical specification: type text and gif
product design development marketing
Reach is a media coverage of a target group or a cumulative number of ad contact. Netreach is a contact with % users based on a frequency 1 (saw at least once). Reach is calculated in % or number of users. Affinity is a rate of % of target group to % of whole population with specific media consumption. The higher affinity index, the medium is more suitable to reach target group.
Rich media, streaming
Reach media are new technologies used in interactive creativity development. Reach media are formats developed in flash, Java, dhtml or other new technologies. Streaming is a technology of video serving which is able to play the video format and download in real time.
search engine marketing
search engine marketing company
search engine marketing firm
search engine marketing services
search engine optimization
small business marketing
SPAM, Opt-in, opt-out
SPAM is not required email which user receives also with out subscription. Opt-in is a method how to register for subscription of a specific content delivered by e-mail. Opt-out is a method when e-mail is send and user has a possibility to unsubscribe from e-mail blast.
strategic internet marketing
Top marketing firm
Number of unique users who visited the site.
Viral marketing is based on a fact that people forward e-mails with interesting information (text - joke, story, video, picture) between themselves. Viral marketing is a very cheap and efficient for on-line and off-line communication.
Request from one user on the www server. When a user is not active over 30 minutes on the server, another request is recognized as an another visit.